I’m Erica and I’ve spent nearly 2 decades helping teams build software that customers love. I believe that design can be a powerful tool to create positive change and drive business results, so I’ve focused my career on building high-functioning, strategic design teams.

I’m currently splitting my time between product + design leadership consulting and creative pursuits (mostly miniature making).

From 2017 to 2022 I was the VP of Design at Granular, an acquired agtech startup that focused on helping farmers and their trusted advisors run stronger, more sustainable businesses. I joined back in 2017 because I fell in love with the mission and the opportunity to support such a vital industry that (at the time) I knew nothing about. During my 6 years at Granular I learned a lot about ag and built the design practice from 2 people to a stellar group of 20+ product designers, user researchers and leaders. Outside of the design org, as a VP I was part of the senior leadership team and helped lead our organization as we evolved from a small startup to an integrated division of a Fortune 250 company. Granular is now part of the R&D org at Corteva Agriscience.

You can learn more about my professional experience on LinkedIn or contact me at erica.meade@gmail.com for more details.